A constant surprise.

This is the taste of Tic Tac. A taste that goes from fresh, to sweet, to fruity, to strong in your mouth. And with the campaign by Providence Milan, it passes in front of our eyes too.

How? To draw attention to the variety of flavours, we see a Tic Tac turning into a rabbit, a submarine and a sumo wrestler. Tic Tac changes look, but never shape, retaining the legendary oval profile that has made it a global winner and is the driver behind the success of this multimedia campaign in over 18 countries.

Project by Providence Italia.
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