It’s a small real life moment, the one shown in our new spot for Kinder Cereali.
Protagonists: a mom and a teenage daughter, far from the usual TV spot idealization and portrayed just as they are.
The girl is busy with her smartphone (never missing), with mom trying to figure out who’s on the other side of the chat. She moves with discretion, as -everybody knows-teenagers need to be handled with care. And the girl replies with a cute smile, as -everybody knows- mothers need to be handled with sweetness.
Between them, a Kinder Cereali, with no secrets at all. And a little brother, who’s a bit of a snitch. Just like it is in reality, indeed.