Millions of commitments, multiple roles and everyday problems of all shapes and sizes to resolve.
This is what every woman has to deal with when they become a mum.

Asking “Can I help, mum?” is the simplest way for you to offer her your help.
Kinder Cereali has invited real mums to a fictional casting, under the pretext of shooting a documentary about working mothers. During this social experiment, the candidates had to read a special letter and their emotions did the rest.

The video was just the start, a way to raise people’s awareness about the issue and encourage them to do something extra each and every day.